Jason Zook: How to be Successful by 'Doing it Differently'

Jason Zook

Jason Zook is one of the must creative and innovative entrepreneurs I know. He lives his life (both on and offline) by one rule: he must Do Things Differently, however possible. This is evident in everything from his website copy, to his wacky businesses where he even sold his last name to a company for a whopping $50,000. 

I love the authentic boldness he brings to his ventures, and to his life, and in today's episode we go behind the scenes of how he makes it all possible. 

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“If you’re not willing to invest in the project, then you should be okay with mediocre results or no results.”

- Jason Zook

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  • Which of your [crazy] projects stands out the most? 
  • Why did you let people watch you write your first book?
  • What advice would you have for someone who is mostly done with a first draft, but hasn’t finished it?
  • What last name does your wife have?
  • How did you and Caroline gamify paying down $100,000 in debt?
  • How do you and Caroline prioritize all their businesses? 


  • How he got the idea for selling his last name as a business and how much he made for it.
  • Once his contract ended with the company that bought his name, how did he choose which last name to land on? 
  • How he got a publisher to pick up his book after writing it.
  • How long it takes to publish a book with a traditional publisher.
  • Why you need an editor even if you’re not done with the first draft.
  • What you can say to your credit card companies if you can’t pay them, and want to get rid of your debt. 
  • Why you shouldn’t buy Wandering Aimfully if you just started your business. 
  • Why he and his wife are showing ALL the behind the scenes steps of merging their businesses into Wandering Aimfully. 
  • How he and his wife begin every business meeting to keep rapport high. 
  • And much more...